What is the ideal shopping app for cooks? – survey results
Over one year ago, when I started working on my new mobile cooking application, I sent a survey asking people what they want of a cooking app. I imagined a (common) scenario where you are in the supermarket and decide to modify your meal plan – either because a key ingredient is not available or because you decide to make something else in function of what you find in the store. How do you make sure you get the right ingredients?
I received hundreds of detailed replies with fantastic ideas. It took me at the time two days to go over and compile them.
Here is below a short summary of the results of the survey.
The survey contained only two questions:
- On which device(s) the mobile app should run
- What are the two most important things that a mobile cooking application should be able to do?
1. On which device(s) the mobile app should run
The main devices mentioned were principally:
- Android phone
- Android tablet
- Blackberry phone
- Windows phone 7
- iPod touch
and a number of other types of phones.
I have grouped below under “iOS” the devices running iOS, that is iPhone, iPad and iPod touch and under “Android” the Android phone and tablets.
There were 63% of people wanting an app for iOS only, 13% for Android only, and 14% for both iOS and Android.
About 10% didn’t have either access to iOS or Android.
2. What are the two most important things that a mobile cooking application should be able to do?
Many mentioned they wanted an app that can both organize recipes and make shopping lists, a smaller number wanted also meal planning and inventory.
There were too many feature requests to list them all here – including a request for an app that reaches the top shelves and carries the bags (!)…
Here is a summary of the main requests:
For the recipes, the feature that most of the respondents wanted is to be able to access their own recipes on their phone. Many wanted also a good recipe search, in particular the possibility to search recipes by ingredients.
Other things that people wanted:
- scale recipes to adjust the number of servings
- adding a recipe should be as easy as in Shop’NCook software
- share recipes with friends
- nutritional analysis
- costing of the recipes
The shopping list features most asked for were the import of shopping lists from Shop’NCook software, but also to make shopping lists from recipes directly in the app, as well as adjusting and removing recipes from the shopping list as needed.
Besides these, the most requested features for the shopping list were
- checking off purchased items – and that checked items move out of the way
- the shopping list should be sorted along the aisles of the supermarket, and the app should also allow for several stores
- it should be possible to add individual items to the shopping list, not just ingredients from recipes
The use case most often mentioned was to be able to browse your recipes while shopping, find rapidly recipes with ingredients you want to purchase and add them to the shopping list on the fly.
That’s it for the survey results.
If you didn’t have the chance to take the survey at the time or have more suggestions or requests, please write them in the comments below. Even if it is too late for the coming release (I will write more about it soon), I will take all your comments into account when planning for the next update.
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